About us
At Athar, meaning Impact,
We’re more than a training provider — we are your partner in transformation.
Based in Saudi Arabia and serving the GCC, we deliver high-impact training experiences designed to sharpen core skills, embrace AI innovation, and accelerate personal and organizational growth..
A few things, But huge impact
Our Vision
To become the leading force in preparing the next generation of leaders and innovators across the region.
Our Mission
To deliver transformative learning journeys that empower professionals with essential soft skills, technical know-how, and future-ready tools — making every learner a catalyst for positive change.
Core Skills Development
Learn essential communication, leadership, and productivity skills to thrive in any workplace.
AI & Digital Tools Training
Understand and apply automation, data tools, and AI innovations to boost efficiency and decision-making.
Corporate Solutions
Customized training experiences that align with your KPIs — from executive coaching to team transformation.
LEAD360 –
First-Line Manager Essentials “From Task Manager to People Leader.”
LEAD360 is designed to equip newly promoted or aspiring first-line managers with the core leadership, communication, and performance skills needed to lead teams effectively. It bridges the gap between being a team member and becoming a team leader.
AI-READY MANAGER
Digital-Driven Leadership for First-Line Supervisors
“Lead Smarter, Not Harder.”
This future-forward program helps first-line managers embrace AI and digital tools to optimize workflows, manage teams efficiently, and enhance productivity. It’s perfect for managers in fast-paced or tech-adopting sectors.
Services
Game-based simulation
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Corporate training
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AI tech for non-tech leaders
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Leadership Retreat
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Coaching incubator
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Successors on Track “SOT”
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Our team
At Athar, we believe that people are the real drivers of transformation. Our team brings together a unique blend of industry experts, certified trainers, learning designers, and AI specialists — all united by one mission:
to empower individuals and organizations with skills that create lasting impact.
Mahmoud Keshk
CEO
Ahmed AbdelWareth
chief strategy officer
Ahmed Khataab
chief l&D officer
Dale Caringe Master Trainer
Haifa Mohamed
Game-based tarining
instructor
What are you waiting for?
Let’s drive impact on your organization and community
Our projects
At Athar, we don’t just deliver training — we drive transformation.
Our projects span industries, from government and healthcare to telecom and finance, delivering tailored learning experiences that result in measurable business outcomes.
Blog & news
Our clients
Testimonials
What our dear partners talk about ourselves
“Athar is playing a pivotal role in advancing training and development in Saudi Arabia. Their programs are well-designed, locally relevant, and globally aligned. We’ve seen clear improvements in employee engagement and capability through our collaboration.
Ahmed Sobhy
Athar’s leadership program added real value to our management team. The sessions were insightful, practical, and tailored to our needs. Our leaders left empowered, aligned, and better equipped to lead.
Omar Al-Hindi
The leadership training by Athar was a game-changer for our team. It elevated our leaders’ capabilities and created a clear shift in how we collaborate and lead.
Almohanned Alkeaid
The Key Account Management program by Athar was highly impactful. It gave our team clear strategies to strengthen client relationships and drive long-term value. We truly appreciated Athar’s engaging and well-structured KAM program. It shifted our mindset from sales to strategic partnership — a valuable transformation.
Taha Hussein
Contact us
Join the movement of empowered professionals. Let’s create an impact together.
